To the experienced and knowledgeable person, there is nothing so difficult about web designing, however the key point there refers to having the right person for the job. It is easy to find where freelance designers gather, but picking out the good ones is another matter, entirely.
One thing that is obvious, but many do not quite think it through is what your site needs to accomplish. Do you want to have a high degree of visitor interaction that includes active scripts? As you can guess, the answers to these questions will be a great help when you begin talking to designers. Do not neglect your market in this decision process because ultimately your site must satisfy them and not you. This is just the basics of putting together a site that is appropriate and targeted to your particular niche audience. So as you know your site has to get the job done with your market and keeping them there on your site. Everything will rest on the notion that you have a firm understanding of who the site is for. There is simply no good reason for not having these points figured out ahead of time, and your designer may be able to help you with some aspects of it. This is what you have to know and be able to express to your web designer.
One of the only ways you can get a good idea about the quality of their work is studying past projects they have done. As you are looking at their samples, try to spot their individuality and see if it meshes well with what you like. Take the time to see if anything jumps out at you that you may want to incorporate in your site. Consider that if you contract a designer whose finished work you do not like, you may have to find someone else and try again. At this point you understand the reason why we stressed effective and clear communications in the beginning.
Do not be surprised if your website designer asks you if you are interested in having them take care of site promotion or other business related tasks.
Some people may be interested in that while others may not be, and we have no clue if you would be or not. The best way to go about this is to approach an online marketing company that specializes at the task of promoting your website. So just be careful that you do not get talked into doing something you are not totally comfortable with. In addition to what we have discussed, you should learn a few other things not only for hiring web designers but also any kind of freelance person.