PR Business

How to Develop An Offline Marketing Strategy

By Carol Wright

The common internet marketer spends the majority of is day in front of his computer. You might have a rigid work schedule that is set in stone in order to meet certain goals that you have for your online business. Of course, not everyone spends all day sitting in front of the internet! You are leaving untapped sections of you market untouched and am missing the opportunity to attract a huge number of visitors to your site. It seems that many internet marketers have forgotten or don’t know what marketing is; it is to reach as many people you can with whatever is at your disposal. Only by getting involved in offline marketing will your business reach your ideal goals. Read on to learn how to use some of these powerful offline methods.

Your car can be used for advertising. This isn’t what you think; you can make this work without any extreme measures. While this is a great way to get people to look at your car as you drive from place to place, it can also be quite embarrassing for the rest of your family members. Say for instance, you don’t want to attach a display on the side of your car; then you can always make use of bumper stickers. Use the stickers to advertise your website and its URL. Window stickers work the same way. Stickers can be a lot more powerful than you think; if you add the right message then you can pass it out to others that identify with is and would be happy to display the sticker and you URL on their bumpers.

Television advertising is another way to get the attention of potential new buyers. Your ad will be shown at the time that the people who will be most interested in your offer are watching television. This is one of the most expensive mediums to advertise with so you will need a plan before jumping in. This is definitely advertising that you will want to save up for – unless of course the station is willing to take your services in trade for the cost of the ads that you want to run. Also, you can get a better deal on your ad depending on the time of day that you choose to have it shown. Don’t let fear of running a TV commercial keep you from advertising because this can be the thing that works for your you in a big way.

Have you considered radio advertising as a way to attract more customers? Consider how many people listen to the radio at work or while driving; the only downside is that radio advertising is quite expensive, though sometimes you can finance it creatively by some form of barter for example. Just think of the many places people have their radios on, such as driving to or home from work, or maybe while exercising at the gym. Suppose even a small percentage of these listeners decide to check out your website. With so many people listening, even a modest response could mean thousands of new customers!

There is no shortage of ways to advertise your services offline! It’s a good idea to put aside a certain part of your marketing budget for offline marketing. The simple fact is that if you limit yourself to only advertising and promoting your business online, you are only going to reach a fraction of your potential audience! Why not reach out to as many people as possible? Your business will expand faster if you include all the marketing possibilities you can.