PR Business

Effective SEO Copywriting Tips that Give Results

By Carol Wright

SEO Copywriting is nothing but creating web content that is readable to human readers and as well as optimized for the search engines. Search engine optimized content contains all the targeted keywords, which are woven into the content in a natural way, in a smooth flow where the meaning of the sentence can be easily understood. Your keywords will then be picked up by search engine spiders to be used to display your site in search results.

A lot of people end up being disappointed with the SEO copywriting methods because many times it is not done the right way and keywords are poorly inserted into content, which spoils the whole meaning of the content. Skilled SEO copywriting, on the other hand, leads to readable content because the keywords are added as a natural part of the text. This article will cover hints and tricks on effective SEO copywriting and the correct method of doing it.

Don’t make the mistake many SEO copywriters make and that’s ignoring internal and external hyperlinks. When we refer to internal hyperlinks, it’s when you create links to other pages within your site that are relevant to your site’s content. This will ease site navigation while also maximizing the time a person spends on your site. Internal linking done properly is something the search engines love, so you’ll be sending a big green light to them. Also, don’t ignore the ALT tags. External links are links that point to external sources and they can assist you in two ways. The first advantage they offer is validation from a third party within your expertise, and the second advantage is they present the opportunity of linking with that resources affiliate program, or opting for reciprocal linking. Whether it’s internal linking or external, as long as it goes with your content and is in sync with it, the search engines will always reward you.

You must bold words when needed – for what reason? This is mainly because people see bold words as strong hooks that attract attention to the prominent words. Google understands this fact and they know how people will view bolded words. Because bolded text is essential to the human readership, Google has adopted it as an SEO element. The text you create needs to impress your target readers as well as offer the search engines the elements they require to return a higher ranking.